IGC Retail

rules of the road with Robert Hendrickson

2018 March/April That's All Folks!

 January/February It's Time To Market Your Store To People, Not Generations
2017  November/December This Marketing Plan Is Easy To Manage And Gets Results

 Best of IGC Show
 Real-World Logic vs. Your Ad Agency: It's No Contest

 IGC Show Issue
 People Need to Know 'Why' They Should Garden

 IGC Show Preview
 Your Summer Reading List Starts Now

 March/April 'Why I Garden:' 30 Weeks of Marketing Magic Here for You

 January/February It's the 'Why' That Really Gets Them to Buy
2016 November/December Stop Bribing With Your Loyalty Program & Gift Them
  Best of IGC Show Now Here's How to Tell Your Story, Step by Step
   IGC Show Issue Your Story Will Save you from the Fearmongers
   IGC Show Preview Mail On! Direct Mail Does Work, Research Proves It
  March/April Good Marketing is More Than 'Footsteps in the Door'

 January/February 'Too Busy to Care' Could Kill Your Marketing Program
2015
 November/December
 Just Say No to the $22 Billion Banner Ad  'Lemming Leap'
  Best of IGC Show
 Is Your E-Newsletter Getting Customers to Click 'Open?'
  IGC Show Issue
 'New and Popular' Doesn't Mean it's the Right Thing to Do
  IGC Show Preview
 Key Issues to Tackle for a Turnaround at Your Store
  March/April
 Don’t Just 'Think Different,' 'Do Different'
  January/February
 What Are You Waiting For? Get Spring Started
2014  
 November/December
 There is No Cookie Cutter In Good Store Marketing
  Best of IGC Show
 You're More Than 'A Retail Joint That Sells Garden Stuff'
  IGC Show Issue
 What Works Here Would Work Across All Media
  IGC Show Preview
 This Newspaper Ad is One of the Best I've Seen in so Long
  March/April
 Here's the Missing Puzzle Piece for Your Spring Campaign
  January/February It's About Winning, Not 'Trying Not to Lose'
2013 November/December If You've Been at This a While, Do You Know What's Next?
  Best of IGC Show
 Be Good at What You Do and Customers Will Follow
  IGC Show Issue
 'Tell Me A Story:' Do Your Ads Intrigue?
  IGC Show Preview
 Retail Reality Checks That Hit Close To Home
  January/February Stop Worrying About 'The Next Generation'
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